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v-Commerce proposal
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1.

Concept

Introducing V-Commerce

Interactive
Video Campaign

How much money Nespresso is losing by not generating sales direct from video? Are people watching  our videos? More importantly, is our audience interacting?

An Interactive Video campaign represents an innovative approach to click-to-buy technology, devised to inspire and entertain users without compromising on the creative.

The aim is to transform Nespresso’s standard videos into shoppable ones with a brandable video player. Allowing consumers to buy products direct from video content easily and to give them access to relevant information from within the video without having to leave the experience.

2.

SOME interesting facts to know

Video has the ability to amplify many aspects of marketing workflow. So it is essential that it can be easily incorporated into our strategie to drive engagement. 
Using interactive videos to get even more out of our marketing video content investment.

75%
Internet traffic in 2018 will be video content 
(Cisco)
73%
PEOPLE MORE LIKELY TO MAKE A PURCHASE AFTER WATCHING A VIDEO (REELSEO)
24%
Over 1 billion unique visitors each month in YouTube
Google searches
$MM
8 - 10 MM
George Clooney cachet for campaign
(economiematin)

How much money Nespresso is losing by not generating sales direct from video?
- REVENUE LOST CALCULATOR -

2.

strategies

maximize value of video content

Two monetizing strategies

- With a Shoppable Video Player we can add interactive elements within our video content already existing, turning videos into direct sales channels with advanced commerce functionality: direct purchase, couponing, RFI...

- With a YouTube e-commerce channel full customized we can connect it all to our ecommerce website, better exploit the powerful search algorithms, and increase your subscription lists. (Ex.: Unilever’s TRESemme brand)

Conversion rates increases using video on landing pages (Eyeviewdigi)
84%
Increase Average Order Value by
13%
Analysts predict increase for the next 5 years by
10%
Consumers find videos helpful for making online purchase decisions
96%

Creators of Touchable Video

3.

How Shoppable Videos Works

All film is touchable, think beyond the “special project.” When our brand produces film, make it touchable.
There’s no homogeneous way shoppers want to shop, consumers want a great experience when they shop online.
And we want our customers and viewers to experience the best when it comes to online video and online shopping.
Now Nespresso could transform standard videos in interactive stories !

We can change the face of Nespresso videos

A new way to grow revenue from video

  • immersive and interactive

    Stand out by reaching consumers with truly engaging experiences, and place the CTA within the video content.

  • POWERFUL AND ELEGANT

    Add merchandise, product information, commentary and voting, all without disrupting the show.

  • Increase sales

    Extend the life of our existing video content to generate some extra sales direct from videos.

  • bETTER EXPERIENCE

    Propose the right information, at the right time and invite viewers to explore further with interactive elements.

  • Innovative channel

    Any video, any device, connect viewers to the online store, product page, or mini-site in just one click.

4.

High Quality Experience

Content and commerce convergence is here

Turning videos into direct sales channels

By creating highly engaging, interactive video experiences Nespresso can deliver a better return on investment than linear video. Deeper engagement, more customers, and sharper insights. Video works on more than just our company’s website and can convert across all our marketing channels, including: web sites, newsletters, iPad magazine, social media channels, in store, reseller website, customer service, online/mobile advertising ... 
Nespresso can become a leader in the interactive video revolution.

ARE YOU DELIVERING A HIGH QUALITY EXPERIENCE ?
- Video Recipes –
IS YOUR VIDEO CONTENT SEAMLESSLY INTEGRATED INTO YOUR WEB EXPERIENCE ?
- Home page Banner –
ARE YOUR VIDEOS CONVERTING TO BUSINESS RESULTS ?
- YouTube CHANNEL –
IS YOUR SOLUTION EASY FOR INTERNAL TEAMS TO HANDLE VIDEO MARKETING ?
- In-store panels –
Can you view and analyse real-time metrics to see how your video is performing ?
- Measure user engagement – 
IS YOUR VIDEO TECHNOLOGY INTEGRATED WITH YOUR MARKETING TOOLS ?
- iPad magazine –
Screen Shots

6.

Why shoppable video makes sense for NESPRESSO ?

Benefits

Stop losing money by not generating sales direct from video !

The most basic reason to have a v-Commerce strategie : who doesn't want more views and conversions? Think about :
- Generate a new revenue stream for Nespresso.
- To reach new audiences and engage in new ways with customers.
- Shoppable videos allow consumers to make a purchase the moment that inspiration hits.
- SEO improvements,  reduces product returns, and increases customer satisfaction.
- To drives measurable results for any video by introducing interactive elements that activate, engage and convert our audiences.
- Video is perfect for mCommerce, it make everything more accessible and reduce the number of clicks needed to complete a order.
- To break down the view-to-purchase barrier, making it easier for consumers to buy what they see in a video.
- Reusing a existing video, on any video player

Need more reasons ? Click here

THE HUBE
INFOGRAPHIC
CISCO
INFOGRAPHIC
three motion
INFOGRAPHIC
forbes
Article

7.

EXPLORE some AWESOME REFERENCES

Success Stories

This is what brands say about Shoppable Videos

- « This level of interaction has never been achieved before – the aim was to empower the user to make the right purchasing choice thanks to a more targeted, engaging advertising campaign. » (SKODA campaign)
- « Pouvoir changer les couleurs tout en gardant les mêmes prises de vues procure à l’internaute une sensation de contrôle et de proximité avec la marque. » (ASOS campaign)
- “All future TV spots that feature merchandise will have a shoppable component online.” (SEARS campaign)

SKODA

The interactive video is part of an integrated ad campaign running across Auto Express and Carbuyer in print, tablet and online  
(FOR RETAILERS)

ASOS

“Real time color change" Video... in interaction on Youtube” 
(FOR YOUTUBE CHANNEL)

SEARS

The retailer dips into its innovation budget to run a version of its new commercial as YouTube pre-roll with the option to click to "shop now."
 (iN SITE & SOCIAL MEDIA)

So clean and to the point, love it!

zelish yldyel  manager

So clean and to the point, love it!

DAniela wong  ceo

This interface is simple awesome

DAniela monti  manager

CONTENT AND COMMERCE CONVERGENCE
IS HERE

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8.

I can help you to lead the interactive video revolution

WHAT ABOUT ME

The solution I propose will help you to answer questions on the following topics :
•  Video encoding  •  Analytics  •  User Experience  •  UI Design  •  Web Integrations  •  Marketing Technology Integrations  •  Future-proofing

I've a background on video production for mobile device and WebTV for companies since 2005 with my own startup PodPay. I have been working as a Digital Project Manager and UX/UI Designer specialized in digital strategies, web design, e-Commerce and social media marketing for some media companies (Edipress, Agefi, Aket) and e-Commerce brands (La Redoute, Redcats). I’m currently working at Nespresso as eCommerce & Customer Experience Project Manager supporting the eBusiness team with UX and User Interaction.

I'm able to help you to more effectively leverage the power of video and build interactive video experiences working on :

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IF YOU WANT TO KNOW MORE

Contact me

- How much does a Shoppable video player cost?
- How can you take advantage of Shoppable video player?

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CONTACT INFORMATION

ISMAEL CARRASCO FRICKER

Phone: 0041-78.637.10.41
Email: ismacf1@gmail.com
Web: icf-solutions.com (comming soon)

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